TinDay — Ukrainian Women's Clothing Brand
2024
About Project
Online store for TinDay — a Ukrainian brand of women's plus-size clothing (sizes 46–68) with its own production. The site covers the full shopping experience: catalogue, size guide, order placement and delivery. The brand focuses on everyday pieces that are easy to combine and designed for real body proportions.
Design
How does the design build confidence for plus-size shoppers?
Clean product-first layout with generous imagery and a size guide that makes choosing the right fit easy. The visual tone is warm and inclusive, reflecting the brand's message that fashion is for every body.
Challenge
TinDay is a Ukrainian plus-size women's clothing brand with its own production. Plus-size shoppers often hesitate to buy clothes online because of fit, so the store had to make choosing the right size easy and take the risk out of ordering.
Solution
We designed and built an online store on Django with a product-first catalogue, a size guide for real body proportions and capsule collections that make it easy to put outfits together. Checkout supports online payment through LiqPay, including Apple Pay and Google Pay, and delivery by Nova Poshta or Ukrposhta with the option to try clothes on before paying. We integrated the Nova Poshta and Ukrposhta APIs, so shoppers choose their delivery branch right in the checkout form. The store is available in Ukrainian, Russian and English. Background tasks on Celery automate the routine: catalogue import from Google Sheets, KeyCRM integration with automatic delivery notifications, order status updates, abandoned-checkout reminders and instant indexing of new pages via IndexNow. In 2026 we added a B2B portal for wholesale and dropshipping partners: partners register and are approved by the brand, place wholesale or dropshipping orders, track waybills and manage their balance, deposits and margin payouts in a personal account.
What we delivered
- Online store on Django with an admin panel
- Product catalogue and product pages
- Size guide
- Capsule collections
- Cart and checkout
- LiqPay payments with Apple Pay and Google Pay
- Nova Poshta and Ukrposhta delivery with try-on before payment
- Nova Poshta API integration: city and branch search at checkout
- Ukrposhta API integration
- KeyCRM integration with automatic delivery notifications
- Catalogue import from Google Sheets
- Abandoned-checkout reminders
- B2B portal for wholesale and dropshipping partners
- Partner balance, deposits and margin payouts
- Ukrainian, Russian and English versions
- SEO optimisation
- Brand identity
Technologies
Result
A complete sales channel for the brand: shoppers browse, choose their size and order in a few steps, with payment and delivery options they already know and trust. Since the end of 2024 we have been continuously developing the store together with the brand.
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