How much does a hotel booking website cost?
A hotel website with online booking is an investment that should pay for itself through commission you no longer pay to OTAs. Here is what it costs and what you get for the money.
Price ranges
These are our current packages for hotel, aparthotel, B&B and serviced apartment websites.
Essential — £6,000 to £9,000
A custom, mobile-first website for a single property: room pages, booking engine integration with online booking and payment, basic SEO, GA4 and conversion tracking, and an admin panel to manage content.
Professional — £10,000 to £16,000
Everything in Essential plus an advanced booking engine, PMS and channel manager integration, multiple room types and rate plans, packages and special offers, promo codes, add-ons and upselling, and advanced analytics.
Enterprise — £18,000 to £30,000+
A fully custom architecture for hotel groups: management of several properties, multiple languages and currencies, complex PMS and channel manager integration, advanced pricing logic, loyalty or membership features and gift vouchers.
What drives the price
- Booking engine. Integrating a third-party booking engine is faster and cheaper; a booking flow built into the website gives full control over design and upselling but takes more work.
- Integrations. PMS, channel manager, payment provider, CRM and email marketing. Quality of their APIs matters as much as their number.
- Number of properties. Each property adds rooms, rates, content and search logic across locations.
- Languages and currencies. Each language needs translated content and correct SEO set-up.
- Pricing logic. Packages, minimum stays, seasonal rules and member rates add development and testing.
- Content. Photography, copywriting and translations, if we prepare them rather than you.
Ongoing costs
- Booking engine fees. Third-party booking engines usually charge a monthly subscription or a commission per booking — check this before you choose one.
- Hosting and support. Hotel websites handle guest and payment data, so we host them on their own VPS rather than free or shared hosting; support covers security updates, backups and small changes.
- Marketing. SEO, Google Ads and metasearch to bring guests to the website in the first place.
How a hotel website pays for itself
OTAs usually charge hotels a commission of 15–25% per booking, and sometimes more — Booking.com typically 10–25% depending on location and programme, Expedia 15–30% for independent hotels. Every booking that moves from an OTA to your own website keeps that commission in the business.
A simple example: if 200 bookings a year move to direct, with an average booking value of £300 and a commission of 18%, the hotel keeps £10,800 a year — more than an Essential website costs. Your own numbers will differ, but the calculation is worth doing before you decide on a budget.
A website alone does not move bookings to direct. It works together with rate parity, direct-booking benefits, SEO and advertising — plan these at the same time.
How to get an accurate quote
Prepare the number of properties and room types, your PMS, channel manager and booking engine (or the ones you are considering), languages and currencies, and the features you need — packages, add-ons, promo codes, loyalty. Our hotel website checklist covers everything to think about.
See what each package includes on our hotel website service page, or send us a brief for a detailed estimate.