Facebook & Instagram Targeting
We set up and manage targeted ad campaigns on Meta platforms to reach your exact audience and grow conversions.
Social media are no longer just for personal communication — they are a major channel for business growth. A well-executed campaign on Facebook and Instagram can bring you a steady stream of highly targeted customers.
What you get
- Increased brand awareness
- Direct communication with your audience
- Positive reputation for your business
- A steady flow of new visitors and leads
Who benefits most
Targeting works for any business selling goods or services to a mass market — online stores, startups, micro-businesses, freelancers and anyone who wants to reach a specific audience quickly and efficiently.
We develop a presence strategy for your business on Facebook and Instagram, set up and manage your brand pages, run advertising campaigns, monitor your brand reputation and report on results.
How we work
- Brief
- Audience research & analytics
- Strategy & content plan
- Page creation & setup
- Campaign management
- Results analysis
- Report & recommendations
One-off Setup
£300–£700 one-off
For clients who want to run ads themselves after the initial setup.
- Meta Business Manager setup
- Ad account setup
- Meta Pixel
- Conversion API
- Core events & conversions
- Audience setup
- First ad campaign
- Basic ad creatives
- Handover of the configured system
STARTER
£350–£600 / month
For small businesses and those just starting with Meta Ads. Recommended ad budget: from £300 / month.
- Business & audience analysis
- Ad account setup
- Up to 2 ad campaigns
- Audience setup
- 3–4 ad creatives
- Monthly optimisation
- Basic report
GROWTH
£700–£1,200 / month
For businesses already actively acquiring clients through digital advertising. Recommended ad budget: from £1,000 / month.
- Full ad strategy
- Competitor analysis
- Extended audience segmentation
- Up to 5 ad campaigns
- Retargeting
- A/B testing
- 8–10 ad creatives
- Ongoing campaign optimisation
- Results analytics
- Detailed monthly report
- Conversion improvement recommendations
PREMIUM
£1,500–£2,500+ / month
For companies with large-scale ad campaigns and high demands on analytics and results. Meta ad budget is separate.
- Full Meta Ads strategy
- Facebook + Instagram
- Advanced audience work
- Retargeting & lookalike audiences
- Ongoing A/B testing
- Ad creative development & testing
- Funnel optimisation
- Conversion tracking
- Regular performance analysis
- Detailed reporting
- Strategic consultations
- Continuous campaign improvement
We set up and run targeted advertising on Meta — Facebook and Instagram. We find your audience by interests, behaviour, location and lookalike profiles, and show your message exactly when a person is ready to engage.
We work end to end: we analyse your business and competitors, develop a strategy, prepare eye-catching creatives and copy, launch campaigns and optimise them daily based on the results. We configure the pixel and events to accurately track leads, sales and the cost of acquiring a customer.
Before launch we study your offer and segment the audience, form hypotheses and prepare several variations of creatives and copy for testing. This lets us quickly find the most effective "audience + ad" combinations and avoid wasting budget on options that don't work.
We build full funnels: from reaching a new audience to retargeting those who already showed interest in your product but didn't leave a request. This approach nudges warm users forward and significantly increases conversion and the return on ad spend.
We regularly provide reports with key metrics and recommendations for further growth, so you see the full picture of returns, not just "likes". We control the cost per lead and ROAS and scale what brings profit, gradually increasing the budget without losing efficiency.
We work separately on creatives and the offer: we test different visuals, headlines and formats — video, carousels, stories — to find those that deliver the lowest cost per lead. Regular creative updates protect campaigns from audience "fatigue" and keep performance stable over time. If needed, we help with ideas and the preparation of ad materials.
Meta advertising becomes a steady, predictable source of new clients for your business. Leave a request — we'll analyse your situation and tailor a strategy to your specific goals, niche and budget.