Contextual Advertising
Google Ads campaigns that put your offer in front of people who are already searching for what you provide.
Contextual advertising shows your offer to people who are already searching for what you provide. Google Ads campaigns deliver highly targeted traffic at the exact moment of intent — making it one of the most efficient digital advertising channels.
Benefits
- Immediate visibility in search results
- Pay only for clicks from interested users
- Precise targeting by query, location and device
- Measurable ROI from day one
What we do
We conduct keyword research, write compelling ad copy, build campaign structure, set up conversion tracking and continuously optimise bids and creatives to lower your cost per lead while growing your results.
How we work
- Brief & goal setting
- Market & keyword research
- Campaign structure & ad creation
- Launch & tracking setup
- Ongoing optimisation
- Monthly report
One-off Setup
£350–£800 one-off
For clients who want to manage campaigns themselves after professional setup.
- Google Ads account setup
- Keyword research
- First campaign structure
- Ad copy
- Negative keywords
- Conversion tracking
- Basic GA4 setup
- First campaign launch
- Short self-management guide
STARTER
£400–£700 / month
For small businesses and local companies. Recommended ad budget: from £500 / month.
- Business & audience analysis
- Keyword research
- Google Ads structure
- Up to 2 ad campaigns
- Ad creation & setup
- Core conversion setup
- Negative keywords
- Monthly optimisation
- Basic report
GROWTH
£800–£1,400 / month
For businesses that regularly use Google Ads to acquire clients. Recommended ad budget: from £1,000 / month.
- Full keyword research
- Competitor analysis
- Extended campaign structure
- Search campaigns
- Remarketing
- Conversion tracking
- Extended negative-keyword work
- Ad A/B testing
- Bid optimisation
- Weekly campaign monitoring
- Detailed monthly report
- Conversion improvement recommendations
PREMIUM
£1,500–£2,500+ / month
For companies with a large ad budget, multiple directions and complex campaign structures. Google Ads budget is separate.
- Full Google Ads strategy
- Extended keyword research
- Competitor analysis
- Search, Display & Remarketing campaigns
- Extended conversion tracking
- Google Analytics / GA4
- Ongoing A/B testing
- Bid & budget optimisation
- Search query analysis
- Lead cost optimisation
- Weekly analytics
- Detailed monthly reporting
- Strategic recommendations
We launch Google Ads contextual advertising that shows your offer to people who are searching for similar products or services right now. This is the hottest audience with a high intent to buy, so the ads start bringing in leads from the very first day.
We collect and refine the keyword core, write effective ads, set up Search, Display and remarketing campaigns, and connect analytics and conversion tracking. We exclude irrelevant queries so the budget isn't wasted, and we work on ad quality to lower the cost per click.
Before launch we analyse the niche and competitors, forecast the budget and possible number of enquiries, and align expectations with you. Thanks to a correct account structure and relevant landing pages, we raise the quality score and achieve a lower cost per click at the same positions.
We set up full analytics: goals, events, e-commerce and, if needed, call tracking and end-to-end analytics. This lets us see exactly which queries and campaigns bring real sales rather than just clicks, and reallocate the budget towards the most profitable areas.
Advertising doesn't work "on its own": we continuously test hypotheses and optimise bids, ads and campaign structure to reduce the cost per lead and increase the return on every penny invested. You get a predictable flow of clients and clear, regular reporting.
We work not only with search ads but also with Shopping campaigns, Display banners, YouTube video and remarketing that brings back visitors who didn't leave a request the first time. Combining formats lets us reach the customer at different stages of the decision and increase the overall return on advertising.
Leave a request — we'll run a free audit of your ad account, find points of growth and wasted spend, and propose a plan that pays off.